World-Famous Callaway Golf Clubs

world-famous Callaway Golf Clubs

Golf is a popular sport and hobby for thousands of people everywhere. Callaway Golf has a full products line of golf equipments as well as golf related accessories, such as Callaway Irons, Drivers, Fairway Woods and Odyssey Putters. Callaway golf clubs are defaults equipment of golf fans.

The company was founded in1980 when former textile and wine businessman Ely Callaway purchased a share in the Hickory Sticks USA golf company. Callaway Golf Clubs gained its initial prominence in the market due to the introduction of a new club which dramatically changed the distribution of weight from previous standards. After spending about 15 years developing new clubs, including the Big Bertha line, the company purchased Odyssey Putters in 1997,then purchased Top-Flite in 2003. Callaway, an avid golfer and talented entrepreneur, died of pancreatic cancer in 2001.

Bout Callaway Golf Clubs, We have to say Big Bertha, Using space-age technology, Callaway Golf Clubs became an innovator in the golf club industry. In 1991, it introduced the Big Bertha driver by Callaway golf. Named for a huge gun used by German forces in World War I, the Big Bertha is a driver made of metal instead of the traditional persimmon wood. It was an oversize club named for the huge German war guns that shelled Paris during World War I from a six-mile distance. By putting more weight around the perimeter of the driver, the Big Bertha gave golfers better distance and accuracy, especially on mishits. Marketed as the "friendliest" club, golfers snapped up the drivers. By 1992, Callaway Golf had gone public and become the biggest name in the industry.

The success of the Big Bertha -- it quickly became the dominant driver on the market -- allowed for Callaway. So Callaway Golf Clubs do not stop, but keep moving instead. Callaway now had the basis for a commanding share of the entire golf club market.